Collectively the deliverables to our clients have included all marketing disciplines and all facets of project execution.
Web Application Development
Central Parking – NYC
Central Parking has over 100 parking locations in Manhattan and the outer boroughs of New York City. Working with senior management, Strategic Direct created the first website in the category to create and deliver discount parking coupon offers. The content management of the site allows for offer flexibility, the addition and deletion of locations and the fine-tuning of site content directly by the client’s internal staff.
Central Parking – National
Based on the success of the NYC application, Central Parking is rolling out similar websites to other cities in the US market where they operate parking locations.
TechScholar identified an unmet market demand for high quality product training for sales reps. Strategic Direct developed an application allowing TechScholar to create and administer an ever-growing library of custom-developed Product Training Modules. Training modules are available to registered members of specific “campuses.”
A quiz at conclusion allows documentation of completion and comprehension. The application tracks participation and quiz scores, and generates management reports.
The Ergotech Group
Ergotech markets innovative LCD mounting systems for multiple LCD screen monitor arrays (such as those used by financial trading desks, law enforcement and security system monitoring, etc).
The company needed a new website to would allow easy management and cross-referencing of its extensive list of models and parts.
Strategic Direct created a customized content management system (CMS) that includes images, descriptions and cross-indexing of every model and part which makes it easy for the client to manage, update, and add new parts and content to the site.
We developed a database that maintains all “connections” between new and existing components, so that when a website user selects a part or model all appropriate complimentary parts and models are indicated.
Ergonizer is a computer accessory item sold by The Ergotech Group. Strategic Direct created a separate stand-alone “e-commerce web store” for this product with links to and from the corporate website.
Archive Data Solutions (ADS)
ADS is a TechScholar client focused on sales and services to data centers. Strategic Direct created a web application for this client that handles all aspects of reporting and fulfillment for sales incentive payments to sales representatives.
Once incentives are entered in the system, incentives and payments are itemized in a credit card-like online statement for each representative. The application reports the payment balance to ADS’ debit card issuing vendor, which credits the incentives to reload the representative’s personal debit card.
At the client’s request, the application was built to automatically credit incentive payments for completion of TechScholar training modules to the representatives as the modules were completed. The application also includes complete audit trail functionality.
Strategic Direct created a traditional catalog delivered sales incentive program for Fujifilm in 1999. Five years later, we converted it into a web-based application serving an audience of over 1,200 sales reps and delivering over $2MM of incentives and awards annually.
The customized application accrued and tracked points for each sales rep, provided a wide range of merchandise, gift card and debit card award options and included a shopping cart for ordering and delivery.
This flexible and highly responsive promotion application included a content management system allowing for rapid implementation of special promotional offers and incentives to the sales force. Key promotional offers could be launched (Ex: double points for a specified period) and quickly communicated in order to respond to competitor initiatives. The application also calculated and tabulated all points as they were earned and “spent”.
Small Business Sites:
Jan Allen Reiner, Esq.
Mr. Reiner owns and manages a highly regarded, 30+ year old immigration law practice in the highly competitive New York City market. The web presence designed by Strategic Direct includes an outbound email / newsletter component, a specially programmed web-based consultation option for overseas clients and a content management system that allows the legal staff (technology novices) to manage the site.
Allan Schneider Tutoring
Traditional Marketing Projects
Most of our traditional marketing projects have been covered by Non-Disclosure Agreements which restrict publication of project details. The logos on this page represent clients who have benefited from work by Strategic Direct and our team members over the years.
Detailed project descriptions and references are available upon request and in a personal presentation.