Introducing Strategic Direct’s Parking Industry Development Team

You know our work for SP+, but you didn’t know our name;
we’re the 10Speed Labs team at Strategic Direct.

In 2008, Rick West asked us to create the first web-based discount parking coupon program for Central Parking in NYC.

For over 16 years and four exec team transitions, our US/Americas based developers have updated, re-branded and enhanced the first Central Parking website and we continue to develop and manage the category leading SP+ website; Parking.com.

Now we can help you with your web requirements.

  • Rick West, Managing Member of West FSI

    “I’ve worked with Bill and his team for over 20 years. The developers are top-notch and Strategic Direct delivers high quality web application work on-time and on-budget”

  • Jeff Eckerling, Chief Growth Officer, SP+

    "After joining SP+, I swiftly recognized the quality work provided by 10Speed's team. They became a key vendor in our staff augmentation plans. During the digital transformation of SP+, we relied on 10Speed to help us develop new capabilities and enhance our consumer-facing web presence. Their contributions were instrumental in positioning SP+ as a leader in the parking industry's digital transformation, earning us the title of Innovative Organization of the Year from the National Parking Association”

  • Brian West, President, Park-N-Go Inc. - Dayton, OH

    “Bill and his team brought creativiy and enthusiasm to our project, never missed a deadline, and stayed on budget.”

  • G. Mark Paulson, President, Park n’ Jet Off-Airport Parking

    “We worked with Bill and team when we launched our second lot in Salt Lake City. They handled all our marketing strategy and execution during the launch and beyond."

Development Milestones Since 2008

We created the first version of the B2C site as a parking coupon platform. Initially, it was not an ecommerce site but provided essential parking coupon information.

Initial Launch Development

Enhanced National Search w/CMS:

Added a feature to search parking coupons by city and built-out the CMS to efficiently manage all Central Parking locations nationally.

Integrated the site with external payment gateways including ParkMobile, and Heartland Payment Systems. This completed the strategic transition from a coupon site to a full-fledged e-commerce platform with direct parking purchases and PCI compliance.

Ecommerce Integration:

Introduced user account support, enabling users to create accounts vs purchasing as “guests”.

User Accounts:

Monthly Parking Sales

Expanded the platform to support monthly parking sales, allowing users to search locations/pricing and purchase parking for extended periods.

Mobile App Development & Enhancement:

Developed initial version of mobile apps, and subsequently completely redeveloped a second version to match the website’s capabilities, allowing online sales through the app for both Android and iOS platforms.

Created and launched a customer loyalty program providing benefits and discounts to regular customers, stabilizing revenue by building multi-location brand loyalty.

Preferred Card Program:

2020 Rebrand

Client directed rebranding to SP+ of the entire site and mobile apps to reflect and support the new brand identity, including links to other SP+ services web applications.

Brand Identity Upgrade:

Create and Launch SP+ Corporate Website:

Separated and built out a new corporate website with B2B content and focus.

Reservations/Intelligent Pricing Engine:

Developed Reservations feature allowing for online sale of parking reservations. Implemented a new pricing engine to optimize rates dynamically at any/all locations in real time.

Parking Industry Development Services

  • Multi-City and Location Search

  • Location operating details (hours, facilities, directions, staffing, and most importantly pricing updates)

  • Reservations, Monthly Parking, and Payment Options

  • iOS and Android Apps

  • API Integration with multiple vendors for gating, license plate readers, payment systems

  • And more…

Do You Need

  • A full tech-stack review?

  • A new feature set?

  • Integration with vendor or customer software?

  • Future proofing development with the latest development tools?

  • A consult on the best tech path forward?

Park your next development project (large or small) with Strategic Direct, the category leader in consumer facing parking web development and services integration.